Create Your Portfolio

Project Submission

Select your Marketing Challenge and download the corresponding template: DMND, Corporate Training, or Your Company and plan a three touch email campaign. When you are ready, save your file as a PDF and submit it below.

Portfolio

Now that you have completed all of the courses, it's time to show off your hard work! For your final project, you will be developing a marketing strategy and highlighting your project work throughout the course.

Here are the required sections:

1. Customer Journey Based Marketing Plan

Provide a Target Persona for your marketing plan (note: you can copy and paste your marketing persona from Project 1; Friendly reminder: Students must use the same product throughout the program.)
Outline and provide a marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Provide at least three bullet points for each phase of the customer journey

2. Budget Allocation

Provide a budget allocation for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided
The overall budget for the campaign should be ROI positive

### 3. Showcase Work
Provide a summary and results for the following projects:

  • Market your Content: include your blog and social posts
  • Run a Facebook Ad Campaign: Facebook Ad Images and Results
  • Conduct an SEO Audit: Audit and Recommendations
  • Run an AdWords Campaign: Ads, Keywords, Recommendations
  • Evaluate a Display Campaign: Campaign Results, Recommendations
  • Market with Email: Email Plan, Test Message, Recommendations

Submission

Finally, be sure to convert your answers document into a PDF and submit it below. You can convert a Microsoft Word document into a pdf on a PC or Mac. If you used a Google Doc, in Google Docs, simply click on File >> Download as…>> and choose pdf.

Rubric

You can reference this project's rubric to review what your submission should include.